Luck Is The Residue
Of Good Design

Success isn't born, it's made. To us, success is a science. We don't believe in luck, fate or magic — only cause & effect. Our method focuses on the things with "causality", not social popularity. We follow results and data, not the crowd.
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We do education differently

The traditional method of education is broken, so we came up with our own. Instead of treating education as a linear mechanical process, we treat it as a non-linear symbiotic process (like nature).

Linear education (old)

Most universities and online courses use a linear education system that resembles an assembly line. The student consumes unpersonalized information and then is expected to achieve real world results.

Non-linear education (new)

Consulting.com uses a non-linear education system that resembles the symbiotic process of nature. We provide an environment, building blocks, mental reprogramming, real world application and feedback so you can optimize for and achieve your life goals.

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How our method works

Traditional education systems produce cookie-cutter humans with no souls or uniqueness. We provide students with an environment and building blocks — then we let emergence happen.

Environment

A students ability to grow is heavily influenced by their environment. We provide the ultimate learning environment with online community, accountability, live Q&A;'s and mentorship.

Building blocks

Students are unique and creative, so instead of killing that part of them (like most), we provide them with building blocks of information and let them arrange them anyway they like!

Mental reprogramming

The #1 killer of education is psychological, not logical. For students to learn and evolve, we must reprogram their minds to enhance awareness, cognition and remove delusions.

Real-world application

In theory, theory and practice are the same. In practice, they are not. We cover the theory, then instantly apply it in the real world to see what happens. This creates "thinker doers."

Real-world goals

Certificates and degrees are abstractions that don't reflect reality and give false entitlement. Our students don't get certificates, they aim for, optimize and achieve the real-world goal.

Real-world feedback

Learning requires feedback so students can measure progress and iterate actions to improve. Our students get feedback from the market, not quizzes, tests or assignments.
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The proof is in the numbers

Does our method of education work? There's only one way to find out, by seeing whether our students actually succeeded in the real world. Here's the numbers to date (we're just getting started).
20,000
Active students
$690m
Revenue earned by students
52
Millionaire students
4.9 Stars from 3,758 customer reviews
22% of reviews include the word "love"

We teach the full stack

Most courses teach a specific skill like sales or marketing, this creates clueless entrepreneurs who don't understand the whole. To succeed in business you need to learn the "full stack" — five interconnected layers of consciousness built ontop of each other
  • Mental awareness — Identity, purpose, discipline, beliefs
  • Mental cognition — Focus, plans, prioritize, problem solving
  • Business principles — Frameworks, concepts, mental models
  • Business disciplines — Strategy, product, marketing, sales
  • Business processes — Tools, systems, workflows, metrics
All five layers are explained below...

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Layer 1. Mental awareness

Mental awareness is the boot loader for everything. It's responsible for your identity, self image, belief systems, awareness of your own actions, thoughts and behavior.

It's the "awake and alert" function that allows you to catch things, identify patterns, think rationally and avoid delusions, and your ability to self control and self discipline when emotions kick in.

We start our work here by flushing out delusions, rebuilding identities and making people more conscious of reality.

Taking ownership

Understanding that your life situation is nobody's doing but your own. You create it.

Self awareness

Becoming aware of who you are, psychology, self image, biases, interests, behavior patterns.

Changing your identity

Taking a baseline of your current identity, designing a new one and growing into it.

Making the unconscious conscious

Understanding the hidden reasons that drive your unwanted behavior and decisions.

Hyper-aware pattern recognition

Catching your own thought and behavior patterns as they fire and before you respond.

Rebuilding belief systems

Taking an audit of everything you believe to be true and rebuilding it from the ground up.

Limbic system awareness

Becoming aware of your emotions, impulses, desires, motivations and how to change them.

Feedback loop intervention

Understanding the exponential function of consciousness. Hacking it up catching it down.

Transcending binary logic

Understanding the flaws and limitations of duality, binary logic. How to think non-linear.

Laser-like focus

How to shut out the noise and concentrate intensely for extended periods of time at will.

Self-discipline & impulse control

How to control your impulses, stick to plans, see things through and never waver on goals.

Machine-like consistency

Developing extreme grit so that you can work 12-hour days, 6-day weeks, for years on end.
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Layer 2. Mental cognition

Mental cognition is the second layer, it's responsible for problem solving, critical thinking, planning, scheduling and prioritizing.

It's the "executive" function that weighs all possible actions to determine their contribution towards goals and then prioritizes them for execution in the logical order of importance.

We enhance mental cognition in our students minds so they can think for themselves and troubleshoot without instructions.

Problem solving

Defining the problem, using scientific method to hypothesize solutions, testing and iteration.

Critical thinking

Questioning everything, thinking objectively and independently to form judgements.

Prioritization

Gathering and arranging items or activities in order of importance relative to each other.

Planning and scheduling

Thinking long-term, defining goals, reverse engineering, chunking, scheduling, delegating.

Decision making

Rapidly gathering relevant information, making tradeoffs and deciding what needs to be done.

Structuring and organizing

Categorizing, defining, labeling, structuring and optimizing everything for optimal efficiency.

Resource allocation

Allocating time, focus and energy to important things while ignoring nonimportant things.

Perception

Looking at things from different perspectives and consolidating based on all points of view.

Analysis and understanding

Detailed examination of the elements or structure of something to form understanding.

Visual mapping

Mental visualization of information by identifying objects and interconnections.

Systems thinking

Holistic understanding of systems, inputs, processes, outputs, feedback and environment.

Divergent and convergent thinking

Thinking of many possible paths and collapsing them to decide on the best single path.

Layer 3. Business principles

Business principles are fundamental beliefs, rules, or values that represent what is desirable and positive for the business and the people within it. Business principles together form a philosophy.

We think differently about business, we see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value and results, not social popularity.

We teach our students our idiosyncratic business philosophy and allow them to adopt it as their own or edit it so that its more personally aligned to their own beliefs and philosophy.

Consulting.com's business philosophy is built on 15 principles:

Pick a niche

Find an area you're interested in, focus on it and understand it better than anybody else.

Solve a problem

Identify a painful widespread problem your niche has and solve it with your product.

Work from the market backwards

All ideas should originate from your market, not your brain. You serve them, not yourself.

Customer obsession

Do whats best for your customer, because that is what's best for you, you just don't know it.

High standards

Great just isn't good enough. Set excruciatingly high standards & demand them from everyone.

Frugality

Constraints breed resourcefulness, self-sufficiency and invention. Do more with less.

Relentless grit

Some people work harder, some smarter, some longer. We do all three at once.

Laser focus

Keep the main thing the main thing and ruthlessly eliminate distraction.

Go all in

Be all in or get all out. There's no halfway, no plan b. Thinking small is self-fulfilling prophecy.

Value > fame

Business is a game of solving problems, adding value and getting paid. Fame is not business.

Think scientifically

Reason from first principles like a scientist or engineer. Use data, test and iterate everything.

Competition is for losers

Differentiation is everything, the moment you look like everybody else, you're dead.

Systemize and measure everything

Think in systems: Inputs, processes, outputs and feedback. Measure & optimize everything.

Cashflow over profits

Cashflows are more important than profits and earnings. Seek to grow cashflows, not profits.

It's all about the long-term

Make short-term sacrifices for long-term success. Business is a marathon, not a sprint!
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Layer 4. Business disciplines

Business disciplines are specific branches of knowledge relating to business functions like: sales, marketing, product, operations, accounting, legal, support and management.

Most online courses cover one discipline, this creates single skilled workers who get eaten alive in business. We teach you multiple disciplines so that you can start and grow a business yourself, moving quickly, without hiring contractors or staff.

We create polymath entrepreneurs that are multi-discipline and pack the firepower of 30 people in one. Imagine outproducing 30 people in 1/3 the time. That's what we refer to as "full stack".

Below are some of the disciplines you'll learn in our courses:

Business fundamentals

Picking a niche, identifying problems, finding opportunities, market validation, pricing.

Product development

Designing, delivering and improving differentiated products customers love.

Marketing

Getting attention, generating interest, leads, appointments and hot prospects ready to buy.

Sales

Sales calls, scripts, ethical persuasion, handling objections and closing the deal on a single call.

Websites and funnels

Creating websites, landing pages and funnels, by yourself. Be better than experts, get it free!

Accounting, legal and tax

Incorporating your company, structuring it efficiently, doing your books, contracts and tax.

Operations

How to manage your entire biz like a machine. Systemize and optimize for optimal efficiency.

Management and hiring

How to hire contractors and employees, management, culture, performance tracking.

PPC advertising and CRO

Facebook ads, testing, scaling, split tests, conversion rate optimization, domination!

Scaling

How to scale from 3 customers to $50m /year at breakneck speed with systems/automation.

Systems and automation

How to create and optimize efficient systems, leverage technology and machine automation.

Strategy

How to dominate your market with asymmetric warfare strategy & tactics unseen in business.

Layer 5. Business Processes

Business processes are sets of actions or steps taken in order to achieve a particular result. Every business discipline has multiple business processes that sit on top. Think of them as step-by-step instructions, like a recipe for baking a cake, except for anything!

Example: Marketing is a business discipline where you understand the theory of how it works. But to actually execute successful marketing, you need to know the step-by-step instructions of creating ads, adjusting budgets, measuring KPI's, troubleshooting errors, etc.

Most online courses teach you high level theories with vague instructions on how to execute the theories in the real world. This leaves students clueless about how to execute what they know and actually get results.

We teach our students the big picture, the details, and every layer in between. Our courses show you how to start and grow a profitable business with instructions that go as detailed as what buttons to click and what works to write. (seriously... it's nuts).

Below are some of the processes you'll learn in our courses:

Finding a niche you're interested in

Instructions that show you how to discover a niche that aligns to your interests.

Conducting market research

Instructions that show you how to research your niche online, via phone and in-person.

Naming & incorporating your business

Instructions that show you how to name your business, incorporate, and open up shop.

How to get clients organically

Instructions that show you how to get clients with cold email, Facebook, LinkedIn and mail.

Setting up your domain and website

Instructions that show you how to set up your domain and website quickly and for free.

Closing deals with a single phone call

Instructions that show you how to convert prospects to clients using a 45-min script.

Creating funnels that convert

Step-by-step instructions, templates, software, and workflows to create marketing funnels.

Creating Facebook ads

Instructions, templates, tools and software to create world class Fb ads that truly dominate.

Hiring and managing contractors

Instructions, templates, interview questions, software and systems to hire/manage a team.

Sophisticated marketing automation

Instructions, downloadable templates and software to create world leading automations.

Accounting, cashflow and finance

Instructions, tools, software and systems to do your books, maximize profits, know your KPI's.

Structuring & scaling your business

Instructions, org charts, hiring strategies and management systems to rapidly grow a team.

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