Creative Strategist
Date Posted
Department
Marketing
Marketing
Location
Remote
Remote
Type
Full Time
Full Time
About Consulting.com
Consulting.com helps clients build, scale, and refine businesses through proven systems, clear frameworks, and disciplined execution. We work with people who value clarity over noise and long-term leverage over short-term hacks.
Everything we do is rooted in real-world experience. We do what we teach. Our advertising is how most people first meet us, so the creative behind it plays a critical role in who we reach, whether they trust us, and whether they act.
Consulting.com helps clients build, scale, and refine businesses through proven systems, clear frameworks, and disciplined execution. We work with people who value clarity over noise and long-term leverage over short-term hacks.
Everything we do is rooted in real-world experience. We do what we teach. Our advertising is how most people first meet us, so the creative behind it plays a critical role in who we reach, whether they trust us, and whether they act.
The Role
As a Creative Strategist, your mission is clear. Turn ad spend into a system of creatives that acquire new customers at scale.
You will own the strategy behind the ads we run, from the audiences we target and the angles we test, to the way we plan and film them. This is a senior, high-impact role that sits between research, strategy, and production. You decide who we speak to, what we say to them, how many creatives a budget actually requires, and how we organize the shoots that bring them to life. You set the direction our copywriters and editors execute against, and you are measured on one thing above all: whether the creative performs.
As a Creative Strategist, your mission is clear. Turn ad spend into a system of creatives that acquire new customers at scale.
You will own the strategy behind the ads we run, from the audiences we target and the angles we test, to the way we plan and film them. This is a senior, high-impact role that sits between research, strategy, and production. You decide who we speak to, what we say to them, how many creatives a budget actually requires, and how we organize the shoots that bring them to life. You set the direction our copywriters and editors execute against, and you are measured on one thing above all: whether the creative performs.
What You'll Do
Lead the paid creative strategy for our launches: which audiences to reach, which concepts and angles to test, across which levels of awareness.
Research audiences in depth. Identify the distinct people we can reach, the pains and desires that drive them, and the exact words they use, then turn each one into a testable angle.
Turn a budget into a plan. Work out how much creative volume a given spend actually needs, and how to spread it across concepts and audiences without wasting it.
Build the shoot plans that turn strategy into production. Organize concepts, formats, and angles into efficient filming sessions that make the most of limited studio and founder time, so no setup is ever spent on a single ad.
Design repeatable script formats our copywriters can replicate across dozens of concepts and avatars, so quality holds as we scale.
Find and adapt creative references and formats from across the market, and translate them into ads that fit our brand.
Brief and review the copywriters and editors, holding the bar on quality, clarity, and brand voice.
Read performance data and feed it back into the next cycle, so we double down on what works and cut what doesn't.
Stay current on how ad platforms actually distribute creative today, and build our testing around it.
Lead the paid creative strategy for our launches: which audiences to reach, which concepts and angles to test, across which levels of awareness.
Research audiences in depth. Identify the distinct people we can reach, the pains and desires that drive them, and the exact words they use, then turn each one into a testable angle.
Turn a budget into a plan. Work out how much creative volume a given spend actually needs, and how to spread it across concepts and audiences without wasting it.
Build the shoot plans that turn strategy into production. Organize concepts, formats, and angles into efficient filming sessions that make the most of limited studio and founder time, so no setup is ever spent on a single ad.
Design repeatable script formats our copywriters can replicate across dozens of concepts and avatars, so quality holds as we scale.
Find and adapt creative references and formats from across the market, and translate them into ads that fit our brand.
Brief and review the copywriters and editors, holding the bar on quality, clarity, and brand voice.
Read performance data and feed it back into the next cycle, so we double down on what works and cut what doesn't.
Stay current on how ad platforms actually distribute creative today, and build our testing around it.
The Ideal Candidate
You think in terms of audiences, angles, and performance, not individual clever ads.
You have three or more years of experience in paid creative strategy, direct-response advertising, or performance marketing.
You have a proven track record of creative that acquired cold audiences at scale, not just retargeted warm ones.
You understand how modern ad platforms use creative as targeting, and you build for diversity and volume rather than variations of one winner.
You can research an audience until you understand their pain and their language better than they do.
You can plan a production shoot as well as you can plan a campaign, and you understand why the two cannot be separated.
You write well enough to set the standard for the writers you brief and review.
You are performance-oriented and enjoy iterating based on data and feedback.
You have exceptional command of English, with strong control of tone, nuance, and clarity.
You are fully available and not engaged in other full-time roles or studies.
You think in terms of audiences, angles, and performance, not individual clever ads.
You have three or more years of experience in paid creative strategy, direct-response advertising, or performance marketing.
You have a proven track record of creative that acquired cold audiences at scale, not just retargeted warm ones.
You understand how modern ad platforms use creative as targeting, and you build for diversity and volume rather than variations of one winner.
You can research an audience until you understand their pain and their language better than they do.
You can plan a production shoot as well as you can plan a campaign, and you understand why the two cannot be separated.
You write well enough to set the standard for the writers you brief and review.
You are performance-oriented and enjoy iterating based on data and feedback.
You have exceptional command of English, with strong control of tone, nuance, and clarity.
You are fully available and not engaged in other full-time roles or studies.
Requirements
Senior-level experience building and scaling paid creative, ideally in direct-response, info-product, or online education environments.
Strong understanding of consumer psychology, customer awareness levels, and direct-response principles.
Ability to translate a budget and a strategy into a concrete production and testing plan.
Fluency with how creative is tested and scaled on Meta, and ideally YouTube and TikTok.
Comfort working autonomously in a fast-moving, high-expectation environment.
Strong collaboration skills with copywriters, editors, designers, and leadership.
Senior-level experience building and scaling paid creative, ideally in direct-response, info-product, or online education environments.
Strong understanding of consumer psychology, customer awareness levels, and direct-response principles.
Ability to translate a budget and a strategy into a concrete production and testing plan.
Fluency with how creative is tested and scaled on Meta, and ideally YouTube and TikTok.
Comfort working autonomously in a fast-moving, high-expectation environment.
Strong collaboration skills with copywriters, editors, designers, and leadership.
Coaching and Development
You will work closely with senior leadership and growth teams, with direct influence over creative and testing strategy. This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment.
High performers will gain increased scope, influence, and strategic responsibility.
You will work closely with senior leadership and growth teams, with direct influence over creative and testing strategy. This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment.
High performers will gain increased scope, influence, and strategic responsibility.
You Shouldn't Apply If
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You think creative strategy is only about coming up with clever ads, and not about research, math, and planning.
You are married to your ideas or cannot take creative criticism.
If you can't handle stress and pressure.
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You think creative strategy is only about coming up with clever ads, and not about research, math, and planning.
You are married to your ideas or cannot take creative criticism.
If you can't handle stress and pressure.