Creative Strategist (Direct Response, AI Ads)
Date Posted
Department
Marketing
Marketing
Location
Remote
Remote
Type
Full Time
Full Time
The Role
If you've lived inside direct response, this will read familiar. You've written ads that took cold traffic all the way to a sale, you can explain why they worked, and you already use AI to make more of them, faster.
This role runs our AI ad program. You find the angle, write the script, brief the editor, and you're accountable for whether the ad scales on Meta. Because the ads are generated with AI, a new idea can be live within days, and a winning ad can be rebuilt for a new audience just as fast.
If you've lived inside direct response, this will read familiar. You've written ads that took cold traffic all the way to a sale, you can explain why they worked, and you already use AI to make more of them, faster.
This role runs our AI ad program. You find the angle, write the script, brief the editor, and you're accountable for whether the ad scales on Meta. Because the ads are generated with AI, a new idea can be live within days, and a winning ad can be rebuilt for a new audience just as fast.
Why Join
We're on a mission to build an elite creative strategy team for the next phase of Consulting.com. You'll be one of the strategists, so your calls shape every launch. We have a large bank of Higgsfield credits, so your creative output is close to unlimited. And because we put serious ad spend behind every launch, every creative you make gets tested with a real budget.
We're on a mission to build an elite creative strategy team for the next phase of Consulting.com. You'll be one of the strategists, so your calls shape every launch. We have a large bank of Higgsfield credits, so your creative output is close to unlimited. And because we put serious ad spend behind every launch, every creative you make gets tested with a real budget.
About Consulting.com
Consulting.com helps clients build, scale, and refine businesses through proven systems, clear frameworks, and disciplined execution. We work with people who value clarity over noise and long-term leverage over short-term hacks.
Everything we do is rooted in real-world experience. We do what we teach. Our advertising is how most people first meet us, so the creative behind it plays a critical role in who we reach, whether they trust us, and whether they act.
Consulting.com helps clients build, scale, and refine businesses through proven systems, clear frameworks, and disciplined execution. We work with people who value clarity over noise and long-term leverage over short-term hacks.
Everything we do is rooted in real-world experience. We do what we teach. Our advertising is how most people first meet us, so the creative behind it plays a critical role in who we reach, whether they trust us, and whether they act.
What You'll Do
Find the pain points, angles, and avatars that open new audiences.
Write the scripts yourself, with the visual direction, and brief our AI video editors directly.
When an ad wins, turn it into a family of ads: the same story with new characters, countries, and formats, live while the signal is still fresh.
Run the testing pipeline with our media buyers and make the call on what to push, iterate, or kill against our cost-per-lead targets.
Turn a budget into a plan: how much creative volume a launch needs and how to spread it across angles and audiences.
Turn your process into a playbook our in-house copywriters can follow, and review their work until it meets your bar.
After every launch, document what won and why, so the next one starts from proven material.
Stay current on how ad platforms distribute creative, and build our testing around it.
Find the pain points, angles, and avatars that open new audiences.
Write the scripts yourself, with the visual direction, and brief our AI video editors directly.
When an ad wins, turn it into a family of ads: the same story with new characters, countries, and formats, live while the signal is still fresh.
Run the testing pipeline with our media buyers and make the call on what to push, iterate, or kill against our cost-per-lead targets.
Turn a budget into a plan: how much creative volume a launch needs and how to spread it across angles and audiences.
Turn your process into a playbook our in-house copywriters can follow, and review their work until it meets your bar.
After every launch, document what won and why, so the next one starts from proven material.
Stay current on how ad platforms distribute creative, and build our testing around it.
The Ideal Candidate
You've written or strategized at least one ad that spent $100K+ on Meta, and you can show it.
You've already shipped AI-generated video ads that spent real money, and you know where AI video holds up and where it still breaks.
You can write long-form story ads (two to three minutes) that hold a cold, skeptical viewer all the way to the offer.
You know when to go wide with new concepts and personas, and when to go deep by retelling a proven story for a new audience.
You push back when an angle is weak, including ours, and you drop your own idea just as fast when the numbers say so.
You know the rules for AI characters and income claims. An AI character can tell a story, but it never poses as a real customer with real results.
You've led editors, copywriters, or other strategists.
You have exceptional written English.
You've written or strategized at least one ad that spent $100K+ on Meta, and you can show it.
You've already shipped AI-generated video ads that spent real money, and you know where AI video holds up and where it still breaks.
You can write long-form story ads (two to three minutes) that hold a cold, skeptical viewer all the way to the offer.
You know when to go wide with new concepts and personas, and when to go deep by retelling a proven story for a new audience.
You push back when an angle is weak, including ours, and you drop your own idea just as fast when the numbers say so.
You know the rules for AI characters and income claims. An AI character can tell a story, but it never poses as a real customer with real results.
You've led editors, copywriters, or other strategists.
You have exceptional written English.
Requirements
Ideally from DTC/e-commerce, direct response, or info-products.
Hands-on experience running AI-generated video ads on Meta (Higgsfield or similar tools).
Strong grasp of consumer psychology, awareness levels, and direct-response principles.
Fluency with how creative is tested and scaled on Meta. YouTube and TikTok are a plus.
Ideally from DTC/e-commerce, direct response, or info-products.
Hands-on experience running AI-generated video ads on Meta (Higgsfield or similar tools).
Strong grasp of consumer psychology, awareness levels, and direct-response principles.
Fluency with how creative is tested and scaled on Meta. YouTube and TikTok are a plus.
Compensation Scenarios
A base salary above market plus performance bonuses tied to the results your creatives deliver in each launch. The more your creatives scale, the more you earn.
A base salary above market plus performance bonuses tied to the results your creatives deliver in each launch. The more your creatives scale, the more you earn.
Coaching and Development
You will work closely with senior leadership and growth teams, with direct influence over creative and testing strategy. This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment.
High performers will gain increased scope, influence, and strategic responsibility.
You will work closely with senior leadership and growth teams, with direct influence over creative and testing strategy. This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment.
High performers will gain increased scope, influence, and strategic responsibility.
You Shouldn't Apply If
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You think creative strategy is only about coming up with clever ads, and not about research, math, and planning.
You are married to your ideas or cannot take creative criticism.
If you can't handle stress and pressure.
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You think creative strategy is only about coming up with clever ads, and not about research, math, and planning.
You are married to your ideas or cannot take creative criticism.
If you can't handle stress and pressure.