Creative Strategist
(Direct Response, AI Ads)
Creative Strategist
(Direct Response, AI Ads)
Department
Marketing
Department
Marketing
Location
Remote
Location
Remote
Type
Full-Time
Type
Full-Time
If you've lived inside direct response, this will read familiar. You've written ads that took cold traffic all the way to a sale, you can explain why they worked, and you already use AI to make more of them, faster.
This role runs our AI ad program. You find the angle, write the script, brief the editor, and you're accountable for whether the ad scales on Meta. Because the ads are generated with AI, a new idea can be live within days, and a winning ad can be rebuilt for a new audience just as fast.
If you've lived inside direct response, this will read familiar. You've written ads that took cold traffic all the way to a sale, you can explain why they worked, and you already use AI to make more of them, faster.
This role runs our AI ad program. You find the angle, write the script, brief the editor, and you're accountable for whether the ad scales on Meta. Because the ads are generated with AI, a new idea can be live within days, and a winning ad can be rebuilt for a new audience just as fast.
Why Join?
We're on a mission to build an elite creative strategy team for the next phase of Consulting.com. You'll be one of the strategists, so your calls shape every launch. We have a large bank of Higgsfield credits, so your creative output is close to unlimited. And because we put serious ad spend behind every launch, every creative you make gets tested with a real budget.
What You'll Do
Find the pain points, angles, and avatars that open new audiences.
Write the scripts yourself, with the visual direction, and brief our AI video editors directly.
When an ad wins, turn it into a family of ads: the same story with new characters, countries, and formats, live while the signal is still fresh.
Run the testing pipeline with our media buyers and make the call on what to push, iterate, or kill against our cost-per-lead targets.
Turn a budget into a plan: how much creative volume a launch needs and how to spread it across angles and audiences.
Turn your process into a playbook our in-house copywriters can follow, and review their work until it meets your bar.
After every launch, document what won and why, so the next one starts from proven material.
Stay current on how ad platforms distribute creative, and build our testing around it.
The Ideal Candidate
You've written or strategized at least one ad that spent $100K+ on Meta, and you can show it.
You've already shipped AI-generated video ads that spent real money, and you know where AI video holds up and where it still breaks.
You can write long-form story ads (two to three minutes) that hold a cold, skeptical viewer all the way to the offer.
You know when to go wide with new concepts and personas, and when to go deep by retelling a proven story for a new audience.
You push back when an angle is weak, including ours, and you drop your own idea just as fast when the numbers say so.
You know the rules for AI characters and income claims. An AI character can tell a story, but it never poses as a real customer with real results.
You've led editors, copywriters, or other strategists.
You have exceptional written English.
Requirements
Ideally from DTC/e-commerce, direct response, or info-products.
Hands-on experience running AI-generated video ads on Meta (Higgsfield or similar tools).
Strong grasp of consumer psychology, awareness levels, and direct-response principles.
Fluency with how creative is tested and scaled on Meta. YouTube and TikTok are a plus.
Software Skills
Proficient in
Higgsfield
General knowledge in
Meta Ads Manager
Basic knowledge in
Notion
About Consulting.com
Consulting.com is a consulting firm helping digital businesses grow through software, services, and strategy. Founded in 2016, we've served more than 30,000 clients worldwide. We've built one of the most capable teams in the industry, global A-players operating as one remote unit.
Company Challenges
Los Angeles, London, Cape Town
Marathon
Dubai, 2025
Hyrox
Dubai, 2026
Boxing
Coaching and Development
You will work closely with content and creative leads through structured feedback loops and ongoing collaboration. This role is designed to sharpen your creative judgment, speed, and performance instincts.
Strong performers will gain increased ownership and influence as the content operation scales.
You Shouldn't Apply If
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You are married to your ideas or cannot take creative criticism.
You want a part-time gig and the ability to work with multiple clients.
Why Join?
We're on a mission to build an elite creative strategy team for the next phase of Consulting.com. You'll be one of the strategists, so your calls shape every launch. We have a large bank of Higgsfield credits, so your creative output is close to unlimited. And because we put serious ad spend behind every launch, every creative you make gets tested with a real budget.
What You'll Do
Find the pain points, angles, and avatars that open new audiences.
Write the scripts yourself, with the visual direction, and brief our AI video editors directly.
When an ad wins, turn it into a family of ads: the same story with new characters, countries, and formats, live while the signal is still fresh.
Run the testing pipeline with our media buyers and make the call on what to push, iterate, or kill against our cost-per-lead targets.
Turn a budget into a plan: how much creative volume a launch needs and how to spread it across angles and audiences.
Turn your process into a playbook our in-house copywriters can follow, and review their work until it meets your bar.
After every launch, document what won and why, so the next one starts from proven material.
Stay current on how ad platforms distribute creative, and build our testing around it.
The Ideal Candidate
You've written or strategized at least one ad that spent $100K+ on Meta, and you can show it.
You've already shipped AI-generated video ads that spent real money, and you know where AI video holds up and where it still breaks.
You can write long-form story ads (two to three minutes) that hold a cold, skeptical viewer all the way to the offer.
You know when to go wide with new concepts and personas, and when to go deep by retelling a proven story for a new audience.
You push back when an angle is weak, including ours, and you drop your own idea just as fast when the numbers say so.
You know the rules for AI characters and income claims. An AI character can tell a story, but it never poses as a real customer with real results.
You've led editors, copywriters, or other strategists.
You have exceptional written English.
Requirements
Ideally from DTC/e-commerce, direct response, or info-products.
Hands-on experience running AI-generated video ads on Meta (Higgsfield or similar tools).
Strong grasp of consumer psychology, awareness levels, and direct-response principles.
Fluency with how creative is tested and scaled on Meta. YouTube and TikTok are a plus.
Software Skills
Proficient in
Higgsfield
General knowledge in
Meta Ads Manager
Basic knowledge in
Notion
About Consulting.com
Consulting.com is a consulting firm helping digital businesses grow through software, services, and strategy. Founded in 2016, we've served more than 30,000 clients worldwide. We've built one of the most capable teams in the industry, global A-players operating as one remote unit.
Company Challenges
Los Angeles, London, Cape Town
Marathon
Dubai, 2025
Hyrox
Dubai, 2026
Boxing
Coaching and Development
You will work closely with content and creative leads through structured feedback loops and ongoing collaboration. This role is designed to sharpen your creative judgment, speed, and performance instincts.
Strong performers will gain increased ownership and influence as the content operation scales.
You Shouldn't Apply If
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You are married to your ideas or cannot take creative criticism.
You want a part-time gig and the ability to work with multiple clients.
Think you're a fit? Apply Today.
Think you're a fit?
Apply Today.
We set extremely high standards because we operate at an extremely high level. If you read through this and felt the pull, we want to hear from you.
This is a rare opportunity to play a key role in a fast-growing, world-class team. If you've got what it takes, step up and apply.
We set extremely high standards because we operate at an extremely high level. If you read through this and felt the pull, we want to hear from you.
This is a rare opportunity to play a key role in a fast-growing, world-class team. If you've got what it takes, step up and apply.