Creative Strategist
Creative Strategist
(Short-Form, Hooks & Retention)
(Short-Form, Hooks & Retention)
Department
Marketing
Department
Marketing
Location
Remote
Location
Remote
Type
Full-Time
Type
Full-Time
Half of a hook is what people hear. The other half is what they see in the first second. Our copywriters own the words; you own what people see.
We run one of the world's largest in-house short-form teams and spend around $20M a year on ads. You'll design hooks for TikTok, Reels, YouTube Shorts and Meta, using retention data to understand what keeps people watching and what makes them swipe away.
You'll also shape what we film and how each set is staged, ensuring every shoot produces multiple creative variations to test. Your success comes down to one thing: how long people watch and how well the video performs.
Half of a hook is what people hear. The other half is what they see in the first second. Our copywriters own the words; you own what people see.
We run one of the world's largest in-house short-form teams and spend around $20M a year on ads. You'll design hooks for TikTok, Reels, YouTube Shorts and Meta, using retention data to understand what keeps people watching and what makes them swipe away.
You'll also shape what we film and how each set is staged, ensuring every shoot produces multiple creative variations to test. Your success comes down to one thing: how long people watch and how well the video performs.
What You'll Do
Design scroll-stopping visual hooks: Own the first frame, movement, props, and on-screen text that grab attention before anyone speaks.
Build for retention: Structure videos using pacing, pattern interrupts, b-roll, and payoffs to keep viewers watching on TikTok, Reels, YouTube Shorts, and Meta ads.
Analyse and improve performance: Read retention graphs, identify exactly where viewers drop off, and turn those insights into new edits, hooks, and tests.
Direct creative production: Decide which videos to film, how each set is staged, and which variations to capture so every shoot produces multiple testable creatives.
Collaborate and scale what works: Brief editors and copywriters, track winning short-form formats, and work with media buyers to turn performance data into creative that scales.
The Ideal Candidate
You’ve made, directed, or edited short-form videos that reached 1M+ views, or ads that spent $100K+ on Meta, and can break down why they performed.
You can translate a script into compelling visuals, knowing exactly what viewers should see at every beat and why.
You’re as invested in the numbers as the creative, using performance data to challenge your assumptions and improve results.
You think in first frames, hooks, and retention graphs, and can identify a weak opening before a video goes live.
You study short-form content daily and have a strong instinct for emerging formats, trends, and viewer behaviour.
Working at Consulting.com
At Consulting.com, we believe in becoming better every day, both at work and in life. Whether it’s running marathons across the world, taking on HYROX or stepping into the boxing ring, we enjoy challenging ourselves and pushing each other to do more. Being an A-player takes dedication, and we believe that same drive to improve should carry into your personal life, too.
2023
Marathon
Los Angeles, London, Cape Town
2026
Boxing
Dubai
2025
Hyrox
Dubai
2026
Coming Up
Mount Kilimanjaro
Kilimanjaro, Tanzania
Requirements
A proven track record creating or directing short-form content on TikTok, Instagram Reels, or YouTube Shorts, with measurable results from organic or paid content.
A portfolio showcasing videos you’ve made or directed, ideally supported by retention graphs or performance metrics.
A strong understanding of viewer psychology and what makes people stop scrolling, keep watching, and take action.
The ability to translate creative ideas into practical shoot plans, including shot lists, set order, and variations to capture.
Experience testing and scaling paid creative on Meta is a strong plus, alongside the ability to work autonomously and collaborate across copy, editing, design, and leadership.
You Shouldn't Apply If
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You think creative strategy is only about coming up with clever ads, and not about research, math, and planning.
You are married to your ideas or cannot take creative criticism.
If you can't handle stress and pressure.
Training & Development
You will work closely with senior leadership and growth teams, with direct influence over creative and testing strategy. This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment.
High performers will gain increased scope, influence, and strategic responsibility.
About Consulting.com
Consulting.com, founded in 2016, has served over 30,000 clients worldwide. We consult our clients on how to build, scale, and refine their online businesses through software, service, and strategy.
Everything we do is rooted in real-world experience. We do what we teach. That same standard applies to how we support our clients. This role exists to ensure every new client feels guided, supported, and confident from their first interaction with us.
What You'll Do
Design scroll-stopping visual hooks: Own the first frame, movement, props, and on-screen text that grab attention before anyone speaks.
Build for retention: Structure videos using pacing, pattern interrupts, b-roll, and payoffs to keep viewers watching on TikTok, Reels, YouTube Shorts, and Meta ads.
Analyse and improve performance: Read retention graphs, identify exactly where viewers drop off, and turn those insights into new edits, hooks, and tests.
Direct creative production: Decide which videos to film, how each set is staged, and which variations to capture so every shoot produces multiple testable creatives.
Collaborate and scale what works: Brief editors and copywriters, track winning short-form formats, and work with media buyers to turn performance data into creative that scales.
The Ideal Candidate
You’ve made, directed, or edited short-form videos that reached 1M+ views, or ads that spent $100K+ on Meta, and can break down why they performed.
You think in first frames, hooks, and retention graphs, and can identify a weak opening before a video goes live.
You can translate a script into compelling visuals, knowing exactly what viewers should see at every beat and why.
You study short-form content daily and have a strong instinct for emerging formats, trends, and viewer behaviour.
You’re as invested in the numbers as the creative, using performance data to challenge your assumptions and improve results.
Working at Consulting.com
At Consulting.com, we believe in becoming better every day, both at work and in life. Whether it’s running marathons across the world, taking on HYROX or stepping into the boxing ring, we enjoy challenging ourselves and pushing each other to do more. Being an A-player takes dedication, and we believe that same drive to improve should carry into your personal life, too.
2023
Marathon
Los Angeles, London, Cape Town
2026
Boxing
Dubai
2025
Hyrox
Dubai
2026
Coming Up
Mount Kilimanjaro
Kilimanjaro, Tanzania
Requirements
A proven track record creating or directing short-form content on TikTok, Instagram Reels, or YouTube Shorts, with measurable results from organic or paid content.
A portfolio showcasing videos you’ve made or directed, ideally supported by retention graphs or performance metrics.
A strong understanding of viewer psychology and what makes people stop scrolling, keep watching, and take action.
The ability to translate creative ideas into practical shoot plans, including shot lists, set order, and variations to capture.
Experience testing and scaling paid creative on Meta is a strong plus, alongside the ability to work autonomously and collaborate across copy, editing, design, and leadership.
You Shouldn't Apply If
You want a normal 9-5. This role is NOT easy & requires an all-in mentality. We're looking for an applicant who will put in the work that others won't.
You think creative strategy is only about coming up with clever ads, and not about research, math, and planning.
You are married to your ideas or cannot take creative criticism.
If you can't handle stress and pressure.
Training & Development
You will work closely with senior leadership and growth teams, with direct influence over creative and testing strategy. This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment.
High performers will gain increased scope, influence, and strategic responsibility.
About Consulting.com
Consulting.com, founded in 2016, has served over 30,000 clients worldwide. We consult our clients on how to build, scale, and refine their online businesses through software, service, and strategy.
Everything we do is rooted in real-world experience. We do what we teach. That same standard applies to how we support our clients. This role exists to ensure every new client feels guided, supported, and confident from their first interaction with us.
Think you're a fit? Apply now.
Think you're a fit?
Apply Today.
We set extremely high standards because we operate at an extremely high level. If you read through this and felt the pull, we want to hear from you.
This is a rare opportunity to play a key role in a fast-growing, world-class team. If you've got what it takes, step up and apply.
We set extremely high standards because we operate at an extremely high level. If you read through this and felt the pull, we want to hear from you.
This is a rare opportunity to play a key role in a fast-growing, world-class team. If you've got what it takes, step up and apply.